Callaway GOLF
ERC SOFT BALL
Callaway’s newest, the ERC Soft ball is quickly becoming a main centerpiece of their wildly growing ball sector. We looked at using subtle symmetry for the spot. Keeping the ball center frame helped to showcase alignment, additionally sowing a thematic, visual thread throughout. The result is a fun, but knowledgeable, piece that isn’t overly stimulating.
Project Roles
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Concept Creation
Ideation
Art Direction