MCDONALD’S BUILD YOUR BURGER
A new and disruptive menu concept focusing on individual customer customization. Build Your Burger was a total departure from the norm and asked of the creative and UI to do all the lifting. This pilot project became “Create Your Taste” a custom burger menu platform that centers around user experience and ends with instant taste gratification. The creative needed to be immediately informative, inviting with an upscale approachability while also carrying an exciting tone that begs for fun engagement. Channel that inner chef, Chef!
Contributions
Concept Creation
Art Direction
Design
Illustration
